Business Tips

Whether you are a new business owner or a jewelry making maven, you want to make sure you are doing everything possible to make your business a success. Let us help you learn how to successfully promote, protect, and manage your small business with this series of blog posts.

It may seem unimportant, but having a great bio for your website, blog, or Etsy can really draw in customers for you! The best part about buying handmade is knowing that you are buying from a person who pours their heart and soul into their work- not just a mass-manufactured piece of junk jewelry that you will wear once and then never touch again. Buyers know that each piece is lovingly handcrafted and are pieces that they should take care of to be able to wear for years to come.

When buyers shop in person at a brick and mortar store or a craft fair, they can get to know you and perhaps a little bit of your creative process. The...

Although many creatives design pieces they would love to wear themselves, we would all quickly run ourselves out of business if we followed that model! So, who is it exactly that is buying our wares and how do we successfully market to them? Lets think about a couple of hypothetical examples.

1. Bohemian style beaded jewelry

This could be gemstone bracelets, arrowhead necklaces, feather earrings, anything that falls within that style guideline. These are usually made with earthy colors, gemstones, and leather. Though these items can be somewhat pricey- the market for them is usually young with little expendable income. They...

Product photography can be a tricky beast, especially for a new designer just starting out. However, good photography can make or break your new business! If you aren't ready to jump into perfectly white backdrops with a lightbox or photo studio, you can still take amazing product photos using just the right props.

The key with using props in your product photos is to showcase your designs in a setting that feels natural and evokes an emotion in your potential buyers. While the ideal photo may include a real-life model, you can still show relative size using the right props, or help buyers get the emotions of your piece with a...

Branding is such an important part of building a handmade business, so to get down into the details we are excited to bring in branding expert Mich from Wilde Woman Design. She helps small businesses just like you get their feet off the ground with beautiful logos, social media photos, and website designs. We asked Mich to share with us a little bit about herself as a small business owner and for a few “behind the scenes” tips for jewelry designers to make it in the handmade world.

Pinterest is an amazing tool for growing your small business. It has grown exponentially since its inception and is now a staple social media tool. If you haven't made an account yet, do! Spend some time looking around the site and familiarize yourself with the layout and style.

1. Segmentation and targeting

The first key to harnessing the power of Pinterest is knowing your target market. If you sell bohemian jewelry, your audience is most likely interested in a bohemian aesthetic throughout every aspect of their lives. If you make more classic pieces, your audience is probably interested in classic silhouettes, clean lines, and...

Whether you’re new to running a handmade business or you’re a seasoned craft business owner already, you’ll inevitably come across a tricky customer or two at some point.

And when you do, you might be wondering: what is the best way to deal with them?

In this post, we’ve put together some tips that may help you keep your cool in difficult situations with customers.

First of all though, it’s important to note that all customers are valuable. Tricky customers however, can be even more valuable to your business than regular, happy ones. Here’s why...

A tricky customer is one that isn’t pleased with you, your...

Finding a niche within the market you serve could be the key to success when it comes to your craft business. In this post, we’ll explore what it means to find a niche market so that you can deliver a different kind of product that some of your customers will really want and – most importantly – need.

What is a niche market?

A niche market is a subset group of a larger market. Let’s say you run a craft business creating beaded hair accessories and tiaras. Your main target audience is probably going to be female adults who are looking for special occasion or bridal headwear.

This audience would be classed as the...

When you’ve put time and effort into creating a special handmade product to sell, it’s crucial to make sure that your packaging and presentation won’t let the overall product down! Even the most beautiful of handmade products won’t look as good as they should do, if the packaging doesn’t do them justice.

Handmade buyers take notice of the way their product has been packaged and sent to them, so it’s a good idea to make this part of the process as memorable as possible – for all the right reasons.

Craft business owners should ensure their packaging and presentation is creative, ethical and reflects their brand. In...