When you’ve put time and effort into creating a special handmade product to sell, it’s crucial to make sure that your packaging and presentation won’t let the overall product down! Even the most beautiful of handmade products won’t look as good as they should do, if the packaging doesn’t do them justice.
Handmade buyers take notice of the way their product has been packaged and sent to them, so it’s a good idea to make this part of the process as memorable as possible – for all the right reasons.
Craft business owners should ensure their packaging and presentation is creative, ethical and reflects their brand. In this post, we’ve outlined a few tips to set you up for success!
Nowadays, being environmentally-friendly is a must. Ideally, make sure your packaging is made from materials that can be recycled such as cardboard or paper.
There is a number of eco-friendly packaging suppliers around that sell gift boxes / bags made from sustainable materials, so these are a good place to get more information – check out this article from Packaging Innovation as a first step.
As well as choosing the materials for your packaging carefully, try to keep the size of it to a minimum. Use packaging that fits your product properly.
This cuts down on waste and also better protects your product when mailing out to your customers! It also looks much better in terms of presentation if your packaging is just the right size!
Promote your brand / business
Within your packaging, include your business card with your logo, shop website and contact details. If you don’t have a logo yet, it’s definitely worth getting one so that your customers are likely to recognize your business when they come across you again. A good logo is one that is eye-catching and memorable!
Tip! Save money on your logo and branding by hiring a reputable designer from Fiverr – a place where there is a lot of graphic design talent at reasonable prices.
If you have any special offers coming up, promote them on a separate flyer or card within your packaging. This is a great way to connect with your customers and let them know what they can expect to see from your craft business in the future.
It’s all in the details!
Think about what you can add to your packaging to give it the perfect finishing touch. This could be a neatly wrapped bow, some confetti, a splash of color, a handwritten thank you note or anything that adds a sense of luxury!
Don’t forget about a freebie
Everyone loves a freebie. Consider giving away a small freebie with every product. Your customers will love you for it!
You’ll need to work out what sort of freebie you can offer on a regular basis that won’t cost you too much in terms of supplies. If you’re not sure whether you want to offer freebies, why not offer a loyalty discount instead?
This is a great way to build relationships with your customers and it could keep them coming back for more, resulting in greater profit for you over the longer term.
Photograph your packaging
Once you’ve got your packaging and presentation down to a tee, take some photos of your products being displayed with their packaging. Add these to the gallery of photos that accompany each of your products in your online store.
For example, if you sell handmade jewelry, photograph your products inside pretty gift boxes. If your potential customers can see how your products are packaged and presented, this will help them to visualize your products as ready-made gifts – and they may be more likely to buy from you.
Making sure that packaging and presentation lives up to buyer’s expectations is a must for creative business owners. There is a balance in getting this right, when you take into account the practicalities of packaging over aesthetics.
Your packaging and presentation should be creative and memorable enough to reflect your brand and business, yet functional enough to serve its purpose, without eating into your profit too much!
We hope this article has provided you with some helpful tips for great packaging and presentation. For more craft business tips, please check out our business tips section here.