Home Forums Community Promotion – What Works for You?

This topic contains 5 replies, has 2 voices, and was last updated by Britanica britanica 3 years, 1 month ago.

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  • #1778 Reply
    Admin
    admin
    Keymaster

    There are so many ways to spread the word, but what works, exactly? Rate your favorite venues!

    Do you have a sense that “if I build it, they will come”, or rather “for x actions on y platform I get z orders”?

    #1958 Reply
    Britanica
    britanica
    Participant

    I think certain platforms work better than others. I would say for handmade items, jewelry or not, Pinterest, Instagram, and Tumblr are the best social platforms to go with. A more experience person can make how to videos on Youtube and then link to their shop for people to buy what they show themselves making in the video.

    #1960 Reply
    Admin
    admin
    Keymaster

    It is interesting that for a very long time I had huge traffic from Pinterest but no orders 🙂 so Pinterest is definitely useful, but ROI isn’t worth its salt, IMHO. Also, it feels more like your own tool/project board than a social venue.

    Instagram is awesome! I wish they added a buy button or something like that.

    I haven’t tried Tumblr, any tips regarding it? Is it like a blog?

    #1966 Reply
    Britanica
    britanica
    Participant

    Tumblr is a blog yes but it targets a lot of girls and women 14 to 34. That is a good selling range for most crafts one would make. You can just set up a basic account and then share pictures with the link to the product on it. Using the proper tags is essential and using a lot of them is well worth it.

    #1967 Reply
    Admin
    admin
    Keymaster

    If people post mostly pictures on Tumblr, what makes it different from Pinterest and Instagram?

    #1988 Reply
    Britanica
    britanica
    Participant

    The tags are better and you can target more people. I managed to get over 1000 followers on there without following a single person just by posting relevant things and tagging them to reach the people I wanted to reach.

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